} The Purity of Design

Scope

• Branding
• Packaging
• Restaurant Collaterals
• Menu & Mats
• Space Design

Rebranding for a pure vegetarian restaurant in a mall in Delhi. The place is one of the best in its category but look wore out in due time. We worked on the logo by giving it small tweeks from the previous look and making it more contemporary which is what the brand aspires to become. A lot of colour and freshness was added to the menu to fade out the misconception of vegetarian and boring. The wall graphics also elevated the ideology by adding symbolic India in black and white photography and iconography. The whole place speaks of a true natural Indian self with the present day twist.