} Shaking the
design square

Scope

• Branding
• Stationery
• Menus
• Interior Graphics
• Signage
• Uniform
• Packaging
• Promotion
• Website

Shake Square as the name suggest serves the infamous shakes that started in Connaught Place, Delhi, decades back. The brand has been re-branded and expanding to various parts of the country.
We took square and milk (shakes) as a concept for the logo. For the rest of the branding square pattern was explored and incorporated in different styles. Three colours are used all over the branding to give a synergy among all collaterals.