} Big fat bold
branding design

Scope

• Branding
• Stationery
• Menus
• Signage
• Facade
• Leaflet
• Packaging

A gourmet sandwich bar based in Delhi.
The logo was revamped to give it a new and clean look by showing an abstract sandwich with typography.

The owner being an architect has his love for grid lines and maps, so the same elements have been used in the design. The map of Delhi was created on the menu with their current locations. Kraft paper was used through to show the raw and casual feel.